Pehnavri, A celebrated Indian women's ethnic wear brand creating handcrafted everyday cotton kurtis, regal Anarkali suit sets, and innovative maternity-friendly feeding outfits.
Pehnavri is a beloved Indian ethnic wear brand celebrated for handcrafted breathable cotton kurtis, regal Anarkali sets, and thoughtful maternity-friendly outfits with concealed nursing zips.
Important
In women's ethnic and maternity apparel, highlighting pure breathable cotton fabrics, flattering tailored silhouettes, and functional feeding-friendly details creates strong consumer loyalty.
Approach
We developed a warm, culturally resonant Shopify e-commerce flagship with easy fabric filtering, concealed-zip feature spotlights, custom sizing guides, and official security trust badges.
Vision and Innovation
To build a graceful digital home celebrating Indian heritage craftsmanship while offering contemporary comfort for modern women and mothers.
Identifying Unique Challenges
Effectively demonstrating unique functional features like hidden nursing zippers without disrupting the elegance of traditional ethnic wear visuals.
Resolving Complex Problems
Created interactive functional callout hotspots, detailed video try-on reels, size-recommendation tools, and express checkout flows.
User-Centric Design
Designed around the diverse lifestyles of women - from festive celebrations to daily comfort and postpartum ease with straightforward return and exchange policies.
Meeting User Needs
A nimble Shopify store built to scale new weekly ethnic drops, manage customer repeat subscriptions, and coordinate direct WhatsApp shopping inquiries.
